Government to overhaul ad program
Costs far exceeded sponsorship deals
Quebec firm wins suit against Ottawa

By Tonda MacCharles
Toronto Star - Feb. 16, 2004

ST. JOHN'S, NFLD. - Advertising contracts worth almost $800 million tax dollars face a searching judicial review - in addition to the programs in the controversial $250 million sponsorship affair, the Star has learned. The tainted sponsorship program, spread over six years, has captured much of the public's attention. But Ottawa spent much more - $793 million over five years - on an advertising program that saw many big contracts go to some of the same firms named in the sponsorship affair. Auditor-General Sheila Fraser criticized a failure of government controls over much of that money as well as a failure to follow the rules on selecting contractors.

"We are looking at further changes. There are going to be options that will be brought forward on advertising and procurement," said a senior government source, speaking on condition he not be named. "It is not something that's escaped our notice and attention." The insider added there are already discussions over what reference should be made to advertising and procurement policies in Judge John Gomery's mandate. Prime Minister Paul Martin said yesterday in St. John's a broad overhaul is needed. "Essentially I think that there is a whole series of problems having to deal with controls, lack of controls ... that I think that we have got to deal with," he said.

Meanwhile, there are signs the government may have difficulty recouping funds from advertising firms. Last month, Ottawa quietly paid out another $323,000 to Gosselin Relations Publiques Inc. after a Quebec judge ruled in favour of one of the key firms named in the sponsorship affair, the Star has learned. The payout signals the court believes the Montreal firm, once involved in federal contracts to sponsor the Maurice Richard television series and the RCMP's 125th anniversary, was legitimately owed money for work done.

The federal government is also battling a second lawsuit from another Montreal ad firm with ties to the Liberal party. Jean Lafleur Communication Marketing Inc. is seeking payment of $211,000. The federal government continues to contest the claim. "The crown has filed a defence and counter-claim in the amount of $449,500," against Lafleur, said Pierre Teonio, a spokesperson for the Public Works Department. "This matter remains before the courts and there are no other civil suits under way," he said.

Yet, documents obtained under access to information provisions indicate the federal government has also been hit up with a "demand letter" for payment of $1.1 million by an unspecified company or companies. The demand has "potential to become a legal claim," according to a September, 2003, update on the actions taken by the department to contain the scandal. In all, it says that as of September, the government had "recovered" only $101,000.

The government has withheld nearly $4 million from a group of firms, unnamed in the documents.

The sponsorship program cost the taxpayer $250 million between 1997 and 2003, with $100 million of that going to Liberal-friendly firms in Quebec.

Spokespersons for the Public Works Department could not explain this weekend why the government decided not to appeal the Quebec Superior Court ruling issued Dec. 9 to pay the $323,000 to Gosselin. In January, the Department of Justice advised the government to pay the full amount, plus interest and costs, as ordered in the judgment, said Teonio.

 

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